Ruter made a market campaign in May and June 2012 connected to the launch of the fuel cell buses. The main topic was that the only emission the buses had was water. You were asked if you liked to drink this water. Bottles of water were also used as handouts. The other point used was that the water emission mad flowers grow on bus stops and alongside the bus route. A packaged of Sun flower seed was used as handouts. Ruter used adsheels at a number of bus stops in Oslo as part of the market campaign. Ruter also made a brochure to deliver to passengers. The campaign was made by Ruter’s marketing advisor ‘LOS & Co’.